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STRATEGY
NAMING
WEBSITE
DOCUMENTS
COLLATERAL
LAYARI FINANCIAL
FINANCE
Layari stands for access, care, and attention in the financial planning space. Providing an extremely high-quality and personal experience to clients, Layari is an education-focused brand seeking to bring financial literacy to as many people as possible.
We worked to create an identity that would invite and welcome new clients to a better experience.
Vibrant colors, playful shapes, and orderly curves define this unique and welcoming identity.
In order to reflect the founder's Filipino identity, we studied textiles and patterns of the Phillipines. The signature star shape was crafted to evoke those fabrics and honor his heritage.
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